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Advice
Marketing Advice
Mongrel marketers
A career in marketing is still possible, even with a science degree. This table shows the degree background of new graduates in marketing
Graduate schemes in FMCG
One of the best routes into marketing is via a graduate training scheme run by a leading brand owner. Among the most highly regarded are the training schemes run by the fast-moving consumer goods companies Unilever, Mars and Procter & Gamble. Another favourite, Nestle, has changed its approach to graduate recruitment. Here's a snapshot of what you can expect from all four
My biggest mistake and best moves
You always learn from painful experience, but it doesn't have to be first-hand. Here, six candid marketers confess to their biggest mistakes and reveal their best moves so you can learn from them
The allure of the agency
Workthing speaks to Francesco Cerminara, account manager at Abbott Mead Vickers-BBDO, who explains the allure of the agency route
Making it to Mid
Recruiters speak
What does it take to make it to middle management in marketing? Marketing recruiters give their views
Success at Senior
Finance v marketing: the CEO debate
Only 13 FTSE-100 chief executives come from marketing backgrounds, compared with 26 who have risen up through the finance route. We spoke to market leaders and recruitment agencies to try to find out why
Training and Qualifications
How useful is a CIM qualification?
The Chartered Institute of Marketing is committed to professional development through learning, but do you need a CIM qualification to get on? Workthing asked four marketers for their views
Networking
The people
To be a good networker you need to know who's who. We give you the essentials on some of the most influential figures in UK marketing today
Interview
Top interview questions
Going for interview? Recruiters reveal some of the more testing questions they ask and, more importantly, what they look for in your answers
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